Jochem van der Heide created an animation for Westmedia and AVV to inform florists about the Environmental Agreement and its impact on their industry. The animation highlights that, by 2050, the flower industry may no longer exist due to its environmental footprint. Despite this serious message, it remains light and positive, enhanced by vibrant artwork from Diederik Geers.

Floris composed the music for the first part of the video. The animation is part of a larger campaign, featuring the concept of the “Florist of the Future” and a dynamic logo with a Dutch flower landscape.

Animation by Jochem van der Heide
Original Music by Floris Heemskerk